Cyber Monday Kiss

Not every Internet plan leads up to tomorrow, but if you’re smart, you have one or two plays that do. For those people, good luck and may your sales hit new records.

For those of you that didn’t start working this summer for the traffic tomorrow, think about that next year. In fact, start right now. You won’t rank right away (unless you’re really, really good), but that doesn’t mean you can’t work your tail off to be here when the next holiday shopping season rolls around. Continue Reading

Sticky Content

In the beginning, it was easy to get eyeballs on the Internet. (Anyone remember Justin at Links.net?) Almost anything you threw up would get a good portion of the Internet traffic. Then the number of websites started to ramp up as the number of surfers started to increase. Then there was the bubble. Then web 2.0. And now, approaching 2k10? Content is still king, BUT you have to do something to differentiate yourself. Continue Reading

I’m a webmaster, so I occasionally find myself after a long night of (insert crazy list of tasks – God bless the invention of browser tabs) wanting something quick and unhealthy to eat. So, like many others, I head to the local McDonalds sometimes. Not a lot, but anyway. They have the recession deal hashbrowns two for a dollar. Every time I’m there it seems there’s a big confusion as to how many hash browns I actually want. Continue Reading

Google and Newspapers: Honeymoon Over?

• If Newspapers Were Stores, Would Visitors Be “Worthless” Then?
  Danny Sullivan to Big Media – “Do something. Anything. Please. Survive. But there’s one thing you shouldn’t do. Blame others for sending you visitors and not figuring out how to make money off of them.” Heh. Indeed.
• Black Friday Sales Ads Drive Traffic to Online Retailers | Search Engine Journal
  According to Hitwise, online traffic for Black Friday sales websites increased by 4% as compared to the same week in 2008. This stat was due to the online traffic directed by Black Friday advertising websites which saw an increased of 87% for the week ending Nov. 21, 2009.
• Google Acquires Display Ad Startup, Teracent | Search Engine Journal
  Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, messages or colors. These elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ads.