Google and Newspapers: Honeymoon Over?
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Danny Sullivan to Big Media – “Do something. Anything. Please. Survive. But there’s one thing you shouldn’t do. Blame others for sending you visitors and not figuring out how to make money off of them.” Heh. Indeed.
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According to Hitwise, online traffic for Black Friday sales websites increased by 4% as compared to the same week in 2008. This stat was due to the online traffic directed by Black Friday advertising websites which saw an increased of 87% for the week ending Nov. 21, 2009.
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Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, messages or colors. These elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ads.
