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Writing Compelling Email Subject Lines
The trick to writing email subject lines that get your messages opened is to appeal to the recipients emotions, needs and curiosity.
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AIDA for Email Marketing
In the marketing world AIDA is an acronym used as shorthand for
* Attention – Get them to open the email
* Interest – Introduce the email well. Give them something interesting to read so they don’t hit delete right away.
* Desire – Build motivation in the body of the email
* Action – Drive the reader to click your link -
Video: Determine Content Relevancy with New SEOmoz Tool
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