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PPC hierarchy of needs
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more on big media vs google… quote – Think of how much attention has been given to an organization deciding how to use its own content. Google has openly given publishers a clean and simple solution to opting out of the index (along with any benefits that go with it). Why does it bother us so much that a mammoth publisher like News Corp. wants out? I wonder if it’s because we’ve worked so hard in evangelizing the business and Web community that it kills us to see an argument from the other side of the debate get such high visibility in the mainstream media. -quote
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PPC basics… quote “In the same way, this PPC hierarchy of needs diagrams and orders the multifaceted requirements of search engine advertising. Like Maslow’s Hierarchy, the PPC hierarchy of needs diagram is a pyramid where needs at the top of the pyramid can’t be fulfilled until needs below it are met.” quote
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can you keep up with the lingo, yo?
