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Review: Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services

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Picture by here’s a suggestion that has created multiple hundreds of thousands of dollars for the firms I’ve utilized it for.
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Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services

List Price: $ 34.50 Price: $ 24.98

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One Response to “Review: Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services”

  1. Anonymous says:
    10 of 10 people found the following review helpful:
    5.0 out of 5 stars
    By A Customer

    Let me say right from the beginning that I have been writing copy for more than a dozen years. Everything from broadcast to direct mail. And after you read all the essential classics in the field (and those copywriting for less than 5 years MUST first read the classics by Bly, Caples, Ogilvy, and yes Lewis too) I can’t think of any other book better suited than this one for refining and fine tuning the more experienced copywriter! Power Copywriting takes us on a wonderful journey through the refinements of the copywriting craft. Things professionals have always instinctively known but LOVE seeing corroborated in print – and – things we’ve perhaps never considered and will try FIRST THING TOMORROW! Very little actual narrative. It’s just pages and pages of sophisticated tips, secrets, and wisdom served to you in bite size chunks. A book not really meant for the novice because it presumes the reader can really tell the difference between a feature and a benefit and already understands all the basics. This book BUILDS UPON the basics. To stay sharp, I’ve read this book twice a year since I’ve purchased it. I’ve seen my copywriting “pull” significantly better after reading Lewis’ Power and so will you. If you’ve already read the classics and have more than 4 or 5 years experience in copywriting – GET THIS BOOK!

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