I’m a newb on the PPC/media buy side (having been concentrating on the publishing side), but I get my hands dirty testing. Here’s some things I’ve noticed regarding Myspace Advertising and Facebook advertising. If you think I’m FOS, please say so. I want Webmaster Chronic to be a place where it’s all about learning and not wasting your time.

Myspace Vs. Facebook Advertising

MySpace Advertising

• Quick Approval – Compared to Facebook, Myspace has been approving campaigns a lot quicker.
• Stats update once an hour – western time…
• Love the zipcode targeting, but wish there were more keywords / groups to choose from.
• Other Stuff – Not ready to share other stuff I’m learning yet. Heh.
• User Interface and design of advertiser section is okay. There are some things I wish it had, but it has some things Facebook doesn’t.

Facebook Advertising

• Very, very easy to burn through cash if you don’t know what you’re doing and don’t watch it.
• No zipcode targeting…
• Design – even at 1024 wide (i know, i know, i should have a mac daddy monitor by now…) i have to side scroll. The user interface has some things I like, but some things I don’t. Google beats them all at this still.

I’m running some local stuff (on a relatively small scale) to test some stuff, so the zipcode targeting was more important for me that it might be for you. It’s very handy, though. I’ll tell you that for now.

Either way, they’re both better than Stumble(crack)Advertising. Ahem.

What do you think?

Related Posts:

1. links for 2009-10-22

   MySpace’s Tom Joins Facebook [PIC] (tags: socialmedia myspace facebook) How clicking banner ads is good for journalism and isn’t click fraud | D@J (tags: advertising) Tags: Technology Internet, Thomas H. Lee Partners, Entertainment Culture, Wall Street Journal, Social network, Web banner, Click fraud, News Corporation, banner ads

2. Facebook Games, Buy Nothing Day, Google Comment Spam

   What games work best on Facebook? « Lightspeed Venture Partners Blog circa 2008, but still interesting info… “I completely agree. As Matt notes in his post, there have been two paths to success for Facebook games. One has been to build lightweight “proto-games” that spread virally on the back of self expression or communicaiton. The [...]

3. Linkbait, Linkbuying, Facebook Apps

   Linkbait vs. Linkbuying wait a minute… links are important??!! Top four multi-app companies on Facebook « Lightspeed Venture Partners Blog old but good data…. Daily Kos: Facts from the developer of the Facebook Poll Application AppData.com – FarmVille Facebook App Metrics Main Page – Facebook Developer Wiki Drupal for Facebook | Powering Facebook Apps part [...]

4. Google Speed, Facebook ROI

   Size Doesn’t Matter… but Speed Does | Serengeti Communications google and speed… how fast your page loads may start to affect where you rank in the SERPs (unless you’re a big newspaper brand…) Facebook ROI For The Mayo Medical School – the agency blog Semi interesting information about how a Uni is using Facebook … [...]

5. Comment Spam, Advertising Tricks and Black Friday

   Harder Facts About Comment Spam good, well thought out piece… go check it out. “What will possibly become the biggest similarity going forward is the way Google punish site owners who host comment spam, just like they punish people who host paid links. They can’t easily punish sites that are gaining links in this way [...]