• Email Marketing Tips: Writing Effective Email Subject Lines — Chris Garrett on New Media
  Writing Compelling Email Subject Lines

  The trick to writing email subject lines that get your messages opened is to appeal to the recipients emotions, needs and curiosity.

• Email Marketing Tips: Introduction to Email Copywriting — Chris Garrett on New Media
  AIDA for Email Marketing

  In the marketing world AIDA is an acronym used as shorthand for

  * Attention – Get them to open the email
  * Interest – Introduce the email well. Give them something interesting to read so they don’t hit delete right away.
  * Desire – Build motivation in the body of the email
  * Action – Drive the reader to click your link

• Email Copywriting And Autoresponder Copywriting Services
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  Video: Determine Content Relevancy with New SEOmoz Tool

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