Posted on 02 January 2010.

User Happiness
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When customers are faced with a challenge — a gap in their knowledge, a website that’s not intuitive to navigate, a set up process that’s too complex to get through, etc. — they quickly resort to the state of a baby bird. Suddenly, they’ve been made to feel inadequate. They get frustrated and become unwilling / unable to move on.
Tags:
Franz Kafka,
San Diego,
Technology Internet,
baby bird,
Pride and Prejudice and Zombies,
Gregor Samsa
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